High-ARPU Pre-Churn Detection
Trigger
Passive probe identifies subscriber with ARPU >€50 experiencing sustained MOS below 3.5 for 48 hours. No complaint raised.
Tools Required
Response at Each Autonomy Level
CRM team notified. Account manager calls subscriber within 24 hours.
Automated SMS/app notification sent. Compensation credit applied if confirmed.
Priority routing applied for affected subscriber. Case opened in CRM automatically.
Network autonomously reroutes subscriber traffic, applies proactive credit, and closes case — subscriber never aware of the issue.
Economic Outcome
High-ARPU subscriber retained before entering the churn decision window.
Preventing churn of one €50 ARPU subscriber = €600 annual revenue. At 500 such interventions/year = €300K retained revenue.
Combination Upgrade
Emblasoft Evolver (active probe) confirms whether the degradation is network-wide or subscriber-specific by reproducing the issue under controlled conditions — enabling precise root cause analysis and avoiding unnecessary compensation.